Nintendo
Splatoon 3
Society has always told us to be clean. Splatoon 3 tells us the opposite.
Everyone has a little desire for rebellion – to color outside of the lines. Because it’s fun to be bad. Let’s encourage people to embrace their messy, rebellious side by covering the world in colorful ink. Because in Splatoon 3, the biggest mess wins.
The biggest mess wins
Agency: Deutsch LA
Partner: Whitney Rayner
CDs: John Baker and Marcus Cross