Minnesota Lottery
Cupcake cash
We came up with a way to promote Minnesota Lottery’s Cupcake Cash, a low-stakes scratch game that doesn’t usually get as much attention.
Give up sweets, without giving up excitement by playing the Cupcake Cash scratch game: the best sugar-free solution for satisfying your cravings.
AdFed Awards: The Show 2021, Gold Pin
In-Store Signage
Social
Minnesota Lottery’s well-known slogan and rally call, “I’MN” is used to encourage others to opt into something exciting...and in this case, something sweet!
Agency: Periscope
CD: Scott Dahl
Production Company: Don’t Blink