Minnesota Lottery

Cupcake cash

We came up with a way to promote Minnesota Lottery’s Cupcake Cash, a low-stakes scratch game that doesn’t usually get as much attention.
Give up sweets, without giving up excitement by playing the Cupcake Cash scratch game: the best sugar-free solution for satisfying your cravings.

AdFed Awards: The Show 2021, Gold Pin

 
 

In-Store Signage

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Social

Minnesota Lottery’s well-known slogan and rally call, “I’MN” is used to encourage others to opt into something exciting...and in this case, something sweet!

 
 
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Agency: Periscope
CD: Scott Dahl
Production Company: Don’t Blink

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