Zelda: Tears of the Kingdom — Jenessa Vack

Nintendo

The Launch of the most epic zelda game yet

Hyrule is a magical world fueled by imagination—the more your mind wanders,
the more you can do.

Let’s tell a story through people’s reactions as they use their imaginations to uncover a wide range of possibilities.

Teaser

To build on the hype, we released this teaser which created a lot of chatter and curiosity.

The Zelda franchise is all about letting the gamer discover how to play, and in this case, you can play any way you want because everyone will see things from a different perspective.

GAME Footage spot

Zelda is known for its visuals and amazing landscapes to explore, so we leaned on the game footage to tell a beautiful story.

A week after the teaser came out, we released the official spot.

Packaging Design

Tears of the Kingdom is built around adventure, exploration, and puzzle-solving that leads you to an even more rewarding journey. We wanted to bring this experience to life with specialty game packaging that doubles as a puzzle with multiple ways to solve it.

We’ll send these specialty-packaged TotK games to various influencers to post unboxing content that highlights their creativity – and the unlimited ways to enjoy the game.